Our thinking is
unlike anyone else’s.
It’s focused on changing
the standard of care.
We believe in creating exceptional creative campaigns. Just take a look at our work. But we also know healthcare is filled with nontraditional marketing challenges a single campaign alone can’t overcome.
That’s why we utilize a smart, systematic approach to map out when and where specific assets—from sales support to social to immersive engagement—can be used to effectively engineer behavioral change.
Changing a habit involves a lot of work. Changing the habits of multiple audiences even more so.
That’s why we do things differently. The focus of our Brand Alchemy process is creating small behavior shifts. We draw on our unique ability to synthesize deep customer insights, creative thinking, clinical intelligence, and technological wizardry to produce effective results.
Here’s how it works:
We first identify all the audiences that can impact your business: as disparate as the sales rep, the patient, the specialist, and the pharmacist. Then we plot out a series of desired behaviors that will lead to desired outcomes. The more specific and concrete the behaviors are, the better.
Metrics are applied to help us identify any areas of opportunity. This information helps with tactic development and, if need be, highlights where we might adjust messaging, refocus on another audience, or introduce new tactics.
All tactics and programs are listed out under appropriate behavioral milestones to ensure precise resource allocation and efficient branding efforts.
Future initiatives can then be planned, tactical holes uncovered, and more untapped opportunities identified.