Beyond standard healthcare branding

Here’s what we

Our blog is a compilation of thoughts from people all over our agency. Healthcare, advertising, technology, or creative tips and tricks—we’ve probably been inspired enough to write about it here.

A Welcome Bit of Change

Forget the pandemic – in the past year, we have witnessed overdue and historical shifts in awareness and action on social justice, inclusion, and accessibility. As ...

Now that COVID-19 vaccines have been approved, it's our turn, healthcare communicators

First published on PMLive.

Solving Real Problems from the Depths of the Technology Echo Chamber

First published on Clinical Research News.

The five-step, rare disease-ready checklist

First published on PMLive.

Opinion: A Gray Box Warning for Healthcare Marketing

A recent AdAge piece noted how Big Pharma had “become one of the sexiest jobs in advertising,” by offering a safe space for creatives who want to rake in “easy” ...

People, Patients, or Assets? Why Your Pharma Marketing Strategy May Not Work

First published on PharmaLive.

#WFH Diaries: Carolyn Morgan of PRECISIONeffect

First published on Muse by Clio.

“Time for self-reflection.” With Charlie Katz & Carolyn Morgan

First published on Thrive Global.

PRECISIONeffect Spotlight: Pam Caputo

Pam is an Associate VP of Media where she oversees our fast-growing media and digital engagement department. Every day, she brings her immense creativity to ...

In Her Own Words: Carolyn Morgan homeschools two sets of twins and holds Zoom meetings across four geographies

First published on Biz Women.

2 Minutes with Deborah Lotterman

First published on Muse by Clio. Over 20 years in healthcare marketing, spanning virtually every specialty in pharmaceuticals, medical devices and diagnostics, ...


I interned at precisioneffect because their team saw potential in me. I stayed because I saw potential for myself.