Beyond standard healthcare branding

Here’s what we

Our blog is a compilation of thoughts from people all over our agency. Healthcare, advertising, technology, or creative tips and tricks—we’ve probably been inspired enough to write about it here.

2 Minutes with Deborah Lotterman

Over 20 years in healthcare marketing, spanning virtually every specialty in pharmaceuticals, medical devices and diagnostics, Deborah Lotterman has helped develop ...


I interned at precisioneffect because their team saw potential in me. I stayed because I saw potential for myself.

Women of the Week Podcast with Carolyn Morgan

First published on PharmaVOICE.

“The US has a long way to go versus other cultures in work-life balance.”

First published on Authority Magazine The US has a long way to go versus other cultures in work-life balance. The “American Way” is believing anything is ...

Harnessing the ghost in the machine

 First published on MedAd News

Office Envy interest in “Love the space you’re in”

First published on BOSTINNO

precisioneffect Announces Senior Leadership Promotions in Boston Office

First published on

Real talk: Mental Health

“You can’t tell by looking at someone what they are dealing with inside.”

Real-world evidence in the Big Apple

Great minds converged at the Edison Ballroom in NYC to attend the 2019 MM&M’s transforming healthcare conference. It’s here where we hosted a rich roundtable style ...

Five Reasons Why Your Content Strategy is Failing

First published on PM360 

Targeting Multitudes

First published on PM360 We’re in the golden era of brand planning. With every tap on a screen to comment on a message board, the digital age provides an endless ...

Google & The Future of Gaming

Yesterday, Google had its biggest announcement in the entertainment industry since its acquisition of YouTube in 2006. Google unveiled its new Stadia cloud gaming ...