Blog

Web-Wide Whitelist

By Leah Wassermann, Associate Media Strategist It should come as no surprise that over the past few years, brand safety has stolen the digital spotlight. The...

Read

The Boston Marathon

By Heather O'Handley, Associate Director Business Development Every year on Patriots’ Day, over 30,000 registered participants set out to run the Boston Marathon. Here at precisioneffect, we’re...

Read

Voice-Activated Technology: A Healthcare How-to

By Paul Balagot, Chief Experience Officer When Siri® brought a soothing-sounding assistant into everyone’s hands, it wasn’t quite the shot heard ‘round the world. Why? As...

Read

Pause. Reflect. Optimize.

By Leah Wassermann, Associate Media Strategist As we finally enter Spring, we are faced with the challenge (or the opportunity) to embark on some much needed...

Read

National Pet Day at precisioneffect!

By David Voshchin, Brand Strategist We’re a pet company here at precisioneffect. Personally, I’m a dog enthusiast. Many of my colleagues have dogs and once a...

Read

And the award goes to…

  What if some strategy reflection and revision could make your asset award worthy? Well, we actually think that a little spring cleaning and change can do a campaign...

Read

Promoting gracefully and properly

By Mel Rainsberger, UX Designer Have you ever won an award? Do you know someone that has? How do you feel about that person once you...

Read

The UN is advocating for a happiness mandate (maybe they’re on to something)

By Joanna Beeman, VP, Content Director Today is International Happiness Day, marking an initiative created by the United Nations to establish happiness as a primary indicator...

Read

The audio comeback

“Seeing is believing,” is a phrase many of us have heard. But in the earbud era, could the phrase “Hearing is believing,” increasingly become a reality? I attended...

Read