2017 Nominations: TV Advertising Campaign, Multichannel Campaign and Product Launch!

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Do you know the reason that September 22nd was chosen to mark World CML day?

The answer lies in the disease itself. 9/22 was chosen because chronic myeloid leukemia (CML) is caused by a genetic mutation in chromosomes 9 and 22....

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Falling for Agency Life

By Mary Catania, Copywriter Today is a nostalgic day for me because it’s the first day of fall. As a former resident of the East Coast...

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Why the red pants?

Today, precisioneffect is participating in Red Pants Day to help spread awareness for vascular Ehlers-Danlos Syndrome (vEDS). VEDS is a rare, life-threatening disease that causes...

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“Alexa, what’s next for you?”

I will admit it. I was a skeptic of voice-enabled technology. First came Siri, then Alexa, and then Google Home. My first thought was, "Why would...

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Is the fair balance really fair? Likely not says a recent FDA study.

Recently, I wrote about how the FDA was studying the fair balance in print ads, seeing if the length of it influences recall of information...

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Newbies on the block

"Doing easily what others find difficult is talent; doing what is impossible with talent is genius.” –Henri Frederic Amiel precisioneffect content this month will focus on:...

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The Beyonding Awards 2017: Hear all about it!

Beyonders are authentic, bold and curious. We bring those attributes into the agency when we arrive and call on them daily while we are here....

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How a Military Police Officer Made Me a Better Advertiser

A dear family friend has a son who I’ve watched grow up. The first time I met my friend, she was holding David in her...

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The long-awaited short list

You know that feeling you get when you wake up in the morning and the sun seems to be shining a little brighter? You know...

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