2017 Nominations: TV Advertising Campaign, Multichannel Campaign and Product Launch!

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Where Smiles Lead to Success

By: Mary Catania, Copywriter, precisioneffect Imagine going into work every day with a smile on your face—excited to take on the next branding challenge with your...

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Be on the lookout for diabetic eye disease

November is Diabetes Awareness Month, but did you know that it’s also Diabetic Eye Disease Awareness Month? No? Don’t worry, you’re not alone. Diabetic eye disease...

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YES, YOU HAVE TO DRAW.

By Melinda Rainsberger, UX Designer Recently, I was asked to review high school portfolios for my alma mater, RISD, the Rhode Island School of Design. I saw...

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TINY FOOTSTEP, MASSIVE LEAP.

Lifebox, our long time pro bono passion, has taken a great stride to improve global health by designing an ingenious low-resource focused pulse oximetry probe...

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Hustlin’ the “typical” side hustle

By Melinda Rainsberger, Content Designer Lots of you may know the term “side hustle.” Side hustle is the buzz word of the decade. It’s mostly come to...

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Events we love: LIGHT THE NIGHT

If you or someone you love has been affected by a cancer diagnosis, I am sure you remember that conversation. Hearing the words that cancer...

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Beyonders don’t boo-hoo…we’re all too busy eating apple cider donuts

precisioneffect content this month will focus on: we’ve got time to make the donuts (and eat them, too) Rarely is the most important work we do...

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Do you know the reason that September 22nd was chosen to mark World CML day?

The answer lies in the disease itself. 9/22 was chosen because chronic myeloid leukemia (CML) is caused by a genetic mutation in chromosomes 9 and 22....

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Falling for Agency Life

By Mary Catania, Copywriter Today is a nostalgic day for me because it’s the first day of fall. As a former resident of the East Coast...

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