Blog

Beyonding

I type this as I fly West to the first of two Beyonding celebrations that precisioneffect will host this summer. And, this is an extra...

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Dove in-forms the beauty space

By Christina Limbo, Account Executive When it comes to beauty, just about everything changes time and time again. Everything from how we do our makeup to...

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We’ve always got healthcare on the brain

By Stephanie Beneze, Office Manager Facebook has a team working on a way for users to type with their mind…. Wait, what?! Did I just read...

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So a creative walks into an exhibit hall . . .

There are still papers to be presented and posters to be scanned, the real work of scientific exchange continues. But for those who thrive on...

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Nothing beats a good book (list)

By Heather O'Handley, Associate Director Business Development Women sharpen their professional skills in a myriad of different ways – collaborating with peers, development courses and training, engaging...

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Best in show: UX on the ASCO tradeshow floor

A key challenge for any exhibitor at ASCO is creating an experience that both draws and engages a physician with their content. As I walked...

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I am not my badge

We’ve all experienced it, entering a booth in the exhibition hall during ASCO. A well-dressed person smiling ear-to-ear approaches you quickly. They get close—almost too...

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Confessions of a battle-tested ASCO Veteran

By Ben Beckley, SVP Accounts If your agency or company even dabbles in oncology, ASCO is the event of the year. First weekend in June, the...

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Joie de June: Recognizing Women Making Change

Where do you, or your brand, want to be three, five, ten years from now? Whether you're a brand director or just director of your...

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