Beyond standard healthcare branding

Here’s what we
think.

Our blog is a compilation of thoughts from people all over our agency. Healthcare, advertising, technology, or creative tips and tricks—we’ve probably been inspired enough to write about it here.

Radio. Radio! RADIO!??

I love speaking in front of people – the size of the group is irrelevant – I just have fun doing it. I thrive on human interaction during the talk. Those small, ...

Embrace the power

It’s too easy to bemoan the dehumanizing impact of the tiny, powerful computers that fit in the palms of our hands. Lately, the very tech titans who created them ...

The Halloween that almost wasn't...

I thought I had cast the spell for a perfect party.

Raising breast cancer awareness one friend at a time

October is National Breast Cancer Awareness Month. It’s the time of year we’re virtually pinkwashed with the staggering reality of breast cancer’s big numbers. Like ...

Not your typical award show dinner

We were wearing our finest. Some of us even sparkled in pink. The venue? The 9th annual PM society digital awards last week in London. This celebration of the ...

Apple unveils a DTC ECG

For those that didn’t view Apple’s latest keynote, the development that carried the most groundbreaking health impact was the reveal of the Apple Watch Series 4.

The art of crafting beer

Subject lines and craft beer—these two don’t really seem to go together, huh?

Putting the Freeze on Still’s Disease

 “Never tickle a sleeping dragon,” JK Rowling famously warns. But I’ve heard better dragon advice. People who live with Still’s disease – men, women, children – ...

What I learned from Mean Girls

She was barreling at me top speed, rushing down the stairs with her mouth twisted in anger—a very unhappy woman from the looks of it. No eye contact. No hello. Just ...

Headlines for Hope - and Accuracy

Have you ever thought hmm…that’s an interesting headline, is it really true?

Is patient-centricity really having an impact at the point of care?

Patient-centricity is the buzzword that permeates the healthcare landscape right now. And rightly so.

How my toes help my fingers

Do you remember the very first time you gave your boss some copy to review? I sure do—I was terrified. It was a little jewelry print ad headed for the New York ...

I hate cats

I have a conflicted relationship with cats. I am both fascinated by and afraid of our feline friends.

The Battle at Thompson Island

All work and no play makes Jack a dull boy.

Football’s coming home. Or is it?

“I don’t really care about football or the world cup” said most of the London office the moment an email about a football World Cup sweepstake arrived in their ...

Ovid’s hook-up advice and healthcare marketing

Have you ever clicked on something like this?

Did someone call a doctor?

Scientific storytelling, PhDs galore, love for innovation, impeccable pedigree. This isn’t a wish list, it is reality. This week Precision Medicine Group brought a ...

A new year’s resolution check-in

At the start of the year, I set out to find a New Year’s resolution I could actually uphold. Let’s be serious, I was never going to cut cheese or gluten out of my ...

Innovation with a side of hash browns

What do bacon and CAR-T cell therapy have in common? They’re both absolutely incredible. In early June, FierceBiotech hosted their annual innovation panel at the ...

Medical Editing? Is that some kind of disorder?

OK, I’m joking. But that’s sort of the reaction I get when I tell people what I do for a living. They know what medical is, and they know what editing is, ...

Kicking dad in the shins.

I was reading Shel Silverstein to my daughter the other night, and I came upon a poem that made me reflect a bit on Father’s Day, what I have as a dad, what’s ...

Jumping the pond

By Michelle Franco & Leah Wassermann

ASCO 2018 - A throwback to the days of old

In an age where we are constantly surrounded by technology, it was refreshing to see many ASCO exhibits honor the past by using old school methods to create ...

What baking a chocolate cake can teach us about pharma marketing

By Kat Foo

Surviving ASCO - a local perspective on visiting Chicago

ASCO is upon us again. And per tradition, 40,000 oncologists will descend on Chicago to mingle, reconnect, and review the latest and greatest oncology abstracts ...

The real secrets of multi-channel marketing

Windsor was the place to be last week, with two hugely important events taking place. Leading the way was the annual precisioneffect London’s ‘Secrets of Successful ...

Are you wearing red tomorrow?

By Miranda Luce

A raw exposé of Mother’s Day from a first-time mom

By:Sophie Malaczko

What's the big deal with the royal wedding?

When precisioneffect London was announced I was thrilled that we are able to expand our global reach but was also excited to have a team of people to tap into to ...

We ♥ Nurses!

By Mary Anne Bishop In honor of National Nurse Day and in appreciation for the work that nurses do to care for patients, we interview Vania Porras, a registered ...

Time to go vertical with healthcare communications

What comes to mind when you hear the phrase “mergers and acquisitions (M&As) in healthcare?” Does it conjure up thoughts of a Pfizer or Novartis merger? What ...

What happens when pink goes orange?

The agency is more than 40 years old, but we’re adopting a new sibling.

It’s time to use our head to save our butt.

By Vee Saenz

Join the Battle. Cycle for Survival.

I find myself with the rare privilege of having a job that inspires me outside of work.

We’re giving a voice to everyone with a rare disease. It just happens to be Paul McCartney’s, Grizfolk’s, and Björk’s.

According to the National Institutes of Health, a disease is considered rare if it affects fewer than 200,000 individuals in the United States.

Can we stop talking about millennials already?

I might be an N of 1 here but is there really a “millennial thing?” Don’t people say “the kids these days” about every generation?

5 Upcoming Trends in Motion Graphics

 

Moments that made our hearts the hero

By Suzanne Maynard, ACD, Art

Emoji analysis of SBLII commercials-the good, the bad, and Danny DeVito

Last year, commercial ad space during the Super Bowl cost companies an average of $166,667.00 per second. It’s hardly a bargain to reach more than 111 million ...

The Big Reveal: Pharma Ad Setting of the Year

Ever since Pantone elevated itself to trendsetter status by issuing their popular Color of the Year manifesto, brands have been quick to hype their clairvoyance for ...

Another low year for OPDP violations: Are we getting better or are the chains loosening?

With 2017 in the books, The Office of Prescription Drug Promotion (OPDP) continued on its multi-year trend of issuing less enforcement letters for drug promotion.

2018: The Year of the User

Google is using its machine learning capabilities, so the latest updates to Google Analytics will greatly benefit marketers by being able to create a deeper ...

Are Chatbots right for healthcare?

By John Fitzpatrick, VP – Media & Engagement

New Year. New Briefs.

An account executive gets asked to write a blog post about the plan for 2018. Seems easy, right? It’s my job to know the plan (or at least, have some knowledge of ...

9 dead-simple ways to boost creativity in 2018

It's the second week in January and most resolutions have been abandoned. I’d suggest it’s because these new-leaf promises typically involve deprivation. ...

Where Smiles Lead to Success

By: Mary Catania, Copywriter, precisioneffect

Be on the lookout for diabetic eye disease

November is Diabetes Awareness Month, but did you know that it’s also Diabetic Eye Disease Awareness Month?

YES, YOU HAVE TO DRAW.

By Melinda Rainsberger, UX Designer

TINY FOOTSTEP, MASSIVE LEAP.

Lifebox, our long time pro bono passion, has taken a great stride to improve global health by designing an ingenious low-resource focused pulse oximetry probe for ...

Hustlin' the "typical" side hustle

By Melinda Rainsberger, Content Designer

Events we love: LIGHT THE NIGHT

If you or someone you love has been affected by a cancer diagnosis, I am sure you remember that conversation. Hearing the words that cancer was present. Maybe you ...

Beyonders don't boo-hoo...we're all too busy eating apple cider donuts

precisioneffect content this month will focus on: we’ve got time to make the donuts (and eat them, too)

Do you know the reason that September 22nd was chosen to mark World CML day?

The answer lies in the disease itself.

Falling for Agency Life

By Mary Catania, Copywriter

Why the red pants?

Today, precisioneffect is participating in Red Pants Day to help spread awareness for vascular Ehlers-Danlos Syndrome (vEDS). VEDS is a rare, life-threatening ...

“Alexa, what’s next for you?”

I will admit it. I was a skeptic of voice-enabled technology.

Is the fair balance really fair? Likely not says a recent FDA study.

Recently, I wrote about how the FDA was studying the fair balance in print ads, seeing if the length of it influences recall of information for patients and ...

Newbies on the block

"Doing easily what others find difficult is talent; doing what is impossible with talent is genius.” –Henri Frederic Amiel

The Beyonding Awards 2017: Hear all about it!

Beyonders are authentic, bold and curious. We bring those attributes into the agency when we arrive and call on them daily while we are here. We often ask each ...

How a Military Police Officer Made Me a Better Advertiser

A dear family friend has a son who I’ve watched grow up. The first time I met my friend, she was holding David in her arms, then just a few months old. Now, he’s a ...

The long-awaited short list

You know that feeling you get when you wake up in the morning and the sun seems to be shining a little brighter? You know it’s going to be a great day.

The magic of asking, "what if?"

By Mary Anne Bishop, Brand Strategist

A business love story

According to wiki, LOVE is a variety of different emotional and mental states, typically experienced strongly and positively, which ranges from deepest ...

Making the long-distance work relationship… work

Those of you who work with colleagues cross-office, cross-state, and even cross-country, can sympathize with the struggles of not being able to conduct business ...

Match Making in August: Who sings the song only you can hear?

"You don't love someone for their looks, or their clothes, or their fancy car, but because they sing a song only you can hear." -Oscar Wilde precisioneffect content ...

What’s going on this summer at the FDA?

It doesn’t look like they are sitting back, enjoying a cold brew, and chilling on the beach. Instead, it appears our regulatory officials plan to cook up some ...

Redefining Evidence-Based Medicine with AI

The practice of evidence-based medicine is taking on new meaning with the continued growth of artificial intelligence, otherwise known as AI.

If You Were a Pokémon, (Eye) Would Choose You!

By Amber Wolff, Business Development Intern

The art of getting it right

Perfect Execution.

Grain of Hope for Gluten Sufferers

By Claire Furukawa, Graphic Design Intern

A "new" horizon of health-related connections & conversations?

Social media has been a lot of things to me. It’s been a career path, a personal passion, a place to connect with friends around the globe, and a platform for ...

Celebrating Independence: Nobel thinking, novel products, free spirits

A rebel heart lies within our industry, although at times it may seem hard to find.  This month, we will highlight those people and companies committed to doing ...

360 Degrees of Girl Boss

Our clients tend to be as insightful and surprising as the innovations they’re bringing to market—products such as a noninvasive way to screen for colon cancer, a ...

Blurred Lines: A Digital & Reality Love Story

By Leah Wassermann, Associate Media Strategist

Hypothesis: beyonding sparks madness

This year’s west coast beyonding competition was fierce. With an influx of nominations and weeks of in-office hype up, the team was eager for the event to start.

Beyonding

I type this as I fly West to the first of two Beyonding celebrations that precisioneffect will host this summer. And, this is an extra special year – it is our ...

Dove in-forms the beauty space

By Christina Limbo, Account Executive

We’ve always got healthcare on the brain

By Stephanie Beneze, Office Manager

So a creative walks into an exhibit hall . . .

There are still papers to be presented and posters to be scanned, the real work of scientific exchange continues. But for those who thrive on the snap, crackle, pop ...

Nothing beats a good book (list)

By Heather O'Handley, Associate Director Business Development

Best in show: UX on the ASCO tradeshow floor

A key challenge for any exhibitor at ASCO is creating an experience that both draws and engages a physician with their content. As I walked the ASCO floor, it was ...

I am not my badge

We’ve all experienced it, entering a booth in the exhibition hall during ASCO. A well-dressed person smiling ear-to-ear approaches you quickly. They get ...

Confessions of a battle-tested ASCO Veteran

By Ben Beckley, SVP Accounts

Joie de June: Recognizing Women Making Change

Where do you, or your brand, want to be three, five, ten years from now? Whether you're a brand director or just director of your own career, having a goal and ...

Wine not whining

By Alex Small, Senior Business Development Manager

We’ve gamified ASCO

ASCO is fast approaching (you made your hotel reservations months ago, right?) and here at precisioneffect we could not be more pumped! This is the show where you ...

Advertising agencies and f-words

By Kortney McPherson, Associate Digital Strategist

In the quest to improve maternal health, we’ve forgotten mom

By Mary Anne Bishop, Brand Strategist

May: an entire month dedicated to spreading advocacy and awareness for a subject often left unspoken

By Lauren Beach, Business Development Specialist

May-king our way to conference season

We’re spending the month of May surveying the world of oncology: groundbreaking advancements, patient stories, and implications for medical marketing.

Superheroes Among Us

Web-Wide Whitelist

By Leah Wassermann, Associate Media Strategist

The Boston Marathon

By Heather O'Handley, Associate Director Business Development

Voice-Activated Technology: A Healthcare How-to

By Paul Balagot, Chief Experience Officer

Pause. Reflect. Optimize.

By Leah Wassermann, Associate Media Strategist

National Pet Day at precisioneffect!

By David Voshchin, Brand Strategist

And the award goes to...

 

Promoting gracefully and properly

By Mel Rainsberger, UX Designer

The UN is advocating for a happiness mandate (maybe they’re on to something)

By Joanna Beeman, VP, Content Director

The audio comeback

“Seeing is believing,” is a phrase many of us have heard. But in the earbud era, could the phrase “Hearing is believing,” increasingly become a reality?

Driving interoperability in a sea of fragmentation

A major theme at SXSW was the ongoing challenge around interoperability. In this transformational age of big data, artificial intelligence and natural language ...

The Drive Train: Developing Websites Focused on Outcomes

Game on! It’s March Madness. While the college teams work it out on the court, precisioneffect is scanning the game of commercial competition. How do you stand out ...

Living in Google’s World

While attending a Google seminar today, I got a glimpse of the secret sauce that makes Google so relevant to all of our lives. They have it down to a science (I ...

The Technology Shift- “We don’t go online. We live online”

And so started the conference at Google on mobile trends in Pharma and Healthcare.

February 28 is Rare Disease Day: 8 diseases in 8 hours

One of the things we love about working here at precisioneffect is working with amazing companies who are changing the standard of care. Many of our clients are ...

When a bag stands for something more

It’s taken me 2 whole weeks to come to grips with what I witnessed in the Superbowl and I’m still not over it (i.e. Tom Brady’s greatness), so please forgive me for ...

Love is a twisted reality

I love my art partner and knows she hates messes.

Love your audience month

What if your therapy could help you make sense of the world?

The Year Ahead: Collaboration, Creativity, Cause

A New Year means New Faces, New Campaigns, and (even more) New Reasons to Celebrate! But before 2016 is too far in our rearview, we’re proud to share a few press ...

Advancing patient empowerment should start with interoperability

“When EHRs can share information – called interoperability – doctors can more effectively diagnose patients and reduce medical errors, doctors and patients ...

Follow the money – Most active digital health markets of 2016

“Follow the money “ is a phrase we often hear when trying to understand trends in the marketplace.  Polina Hanin, Academy Director at Startup Health shared a report ...

CES 2017: So many wearables- but what does it all mean?

Walking around CES was overwhelming and inspiring- so much new technology coming into the space. SO many wearables it was hard to keep track of which ones did what ...