Beyond standard healthcare branding

Here’s what we
think.

Our blog is a compilation of thoughts from people all over our agency. Healthcare, advertising, technology, or creative tips and tricks—we’ve probably been inspired enough to write about it here.

Real-world evidence in the Big Apple

Great minds converged at the Edison Ballroom in NYC to attend the 2019 MM&M’s transforming healthcare conference. It’s here where we hosted a rich roundtable style ...

Apple unveils a DTC ECG

For those that didn’t view Apple’s latest keynote, the development that carried the most groundbreaking health impact was the reveal of the Apple Watch Series 4.

ASCO 2018 - A throwback to the days of old

In an age where we are constantly surrounded by technology, it was refreshing to see many ASCO exhibits honor the past by using old school methods to create ...

Consumer/Patient Experience Special Feature: Digital therapeutics – Improving the patient experience at scale

First published on PharmaLive

Can affective computing fill the empathy gap?

First published on Becker's Healthcare

Redefining Evidence-Based Medicine with AI

The practice of evidence-based medicine is taking on new meaning with the continued growth of artificial intelligence, otherwise known as AI.

Best in show: UX on the ASCO tradeshow floor

A key challenge for any exhibitor at ASCO is creating an experience that both draws and engages a physician with their content. As I walked the ASCO floor, it was ...

Voice-Activated Technology: A Healthcare How-to

By Paul Balagot, Chief Experience Officer

The audio comeback

“Seeing is believing,” is a phrase many of us have heard. But in the earbud era, could the phrase “Hearing is believing,” increasingly become a reality?

Driving interoperability in a sea of fragmentation

A major theme at SXSW was the ongoing challenge around interoperability. In this transformational age of big data, artificial intelligence and natural language ...

Follow the money – Most active digital health markets of 2016

“Follow the money “ is a phrase we often hear when trying to understand trends in the marketplace.  Polina Hanin, Academy Director at Startup Health shared a report ...