Beyond standard healthcare branding

Embrace the power

November 8, 2018


It’s too easy to bemoan the dehumanizing impact of the tiny, powerful computers that fit in the palms of our hands. Lately, the very tech titans who created them want their own children to grow up screen-free. Hate to tell you, Silicon Valley mom and dad, this is a revolution you can’t undo.

And why would you?

In addition to all the other amazing powers at our fingertips (translation, money transfer, sound effects!), there’s one more that is lifting us out of our day-to-day routine and closer to whatever higher power one worships:

Everyone is a photographer.

I’m seeing it on the streets of Boston this fall where you cannot go more than a few feet without seeing someone document the glorious reds and yellows still clinging to the trees.

They move back. Crouch. Try a different angle. Take a couple of shots. Smile.

And for a moment, that individual—radiology tech or teacher, police officer or stay-at-home mom, programmer or aspiring playwright—is an artist and sees the world a bit differently.

That’s the power to change everything.

dude shooting

How does he see it?

red tree

Jamaica pond, no filter