Beyond standard healthcare branding

Here’s what we
think.

Our blog is a compilation of thoughts from people all over our agency. Healthcare, advertising, technology, or creative tips and tricks—we’ve probably been inspired enough to write about it here.

What's in a Culture?

Whether stated or not, every work place has a culture. Distilled down to its essence, a culture is a set of unifying values and beliefs that add up to a way of ...

A holiday message

What makes someone “presidential”? It’s a fair and particularly timely question.

5 Heart-Worthy Stories You Should Know About

Today is Valentine’s Day and rather than serving up typical heartwarming sentiments, we wanted to use this opportunity to talk about heart health truths and myths.  

Great benefits to cover our growing family (and their families)

We’re growing so fast, new people show up every week, including the very littlest ones!

Emoji Score Card

We couldn’t have picked a worse year for our 2nd Annual Emoji Scorecard that ranks the best, the worst, and the most confusing Super Bowl commercials. Luckily for ...

Getting into the game

Apparently there was a big game last night?

The gift that keeps on giving

Happy New Year!

6 campaigns with big tactical ideas that break new ground

First published on MM&M. 

Building a mobile app just got easier

If you asked me a few months ago if any pharma brand should build an app, my answer probably would have been no.

Lifebox Enlists Surgeons To Make A Difference Across the Globe

First published on Medical Design & Outsourcing

The CEO Show

I love speaking in front of people – the size of the group is irrelevant – I just have fun doing it. I thrive on human interaction during the talk. Those small, ...

Lifebox Launches Surgical Safety Campaign to Raise Awareness among Clinicians

First published on PharmaVoice