Beyond standard healthcare branding

Ask: Position Cologuard as a convenient,
effective way adults age 50+ at average
risk can screen for colon cancer.

Insight: Part of the reason 1 in 3 people
avoid screening is because they're
reluctant to experience a colonoscopy.


TV Spot aired during the 2018 Super Bowl pre-game show


Awarded the Gold 2017 PM360 Trailblazer Award for Best DTC Campaign