Beyond standard healthcare branding

Ask: Help Omnipod stand out in an
overcrowded insulin pump space.

Insight: Omnipod is such a
nontraditional insulin delivery
system, it’s in a category all its own.

Online Content

Introducing the Podders

Web

Our brand refresh didn’t market the Omnipod as a pump, but as a category all its own—a Pod

Social

Our proud and passionate Podders are now 30,000+ strong on social media